Privacy Policy

1. Introduction

Welcome to

Reliable Life

. We are a marketing agency specialising in lead generation. We do not provide financial advice or insurance services directly. Instead, we collect and process your personal information to connect you with third-party financial service providers who are

FCA-regulated

.

This Privacy Policy outlines how we collect, use, and protect your personal data in compliance with the

UK General Data Protection Regulation (UK GDPR)

and other applicable data protection laws.

2. Who We Are

Company Name:

Reliable Life

Email:

[email protected]

Data Protection Officer:

As a data controller, we determine how and why your personal data is processed. However, once your information is transferred to one of our partner companies, they assume responsibility for your data under their own privacy policy.

3. What Data We Collect

When you engage with us, we may collect the following personal data:

Identity Data – Name, date of birthContact Data – Phone number, email address, postal addressMarketing & Communication Preferences – Your preferences for receiving communicationsLead Submission Data – Any information you voluntarily provide when submitting an enquiry

We do not collect or store sensitive financial data, such as banking details or credit history.

4. How We Use Your Data

We collect and process your data to:

Connect you with our trusted FCA-regulated partners who provide financial servicesRespond to your enquiries and provide informationImprove our marketing efforts and optimise user experienceComply with legal and regulatory obligations

We do not provide financial advice or make financial recommendations.

5. Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases to process your data:

Consent – When you provide your information, you consent to being contacted by our partner firmsLegitimate Interest – We have a legitimate business interest in marketing relevant services to interested individualsLegal Compliance – To meet regulatory requirements

You have the right to withdraw consent at any time.

6. Who We Share Your Data With

We only share your personal data with

trusted third-party partners who are FCA-regulated and offer financial services. Once your data is transferred to them, they are responsible for handling it under their own privacy policies.

We may also share data with:

Legal Authorities – If required by lawTechnology Providers – To help manage our website and marketing platforms

We do not sell or share your data with unauthorised third parties.

7. Data Retention

We keep your personal data for as long as necessary to fulfil the purposes outlined in this policy. If you request deletion or withdraw consent, we will securely erase your data unless legally required to retain it.

8. Your Data Protection Rights

Under UK GDPR, you have the following rights:

Right to Access – Request a copy of your personal dataRight to Rectification – Correct any inaccurate or incomplete dataRight to Erasure – Request deletion of your personal dataRight to Restrict Processing – Limit how we use your dataRight to Data Portability – Request a transfer of your dataRight to Object – Object to direct marketing

To exercise any of these rights, contact us at

[Insert Contact Email]

.

9. Cookies & Tracking Technologies

We use cookies to enhance user experience and collect analytics. You can manage your cookie preferences via your browser settings.

For more details, see our Cookie Policy

.

10. Changes to This Policy

We may update this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy, you can contact us at:

Email:

[email protected]

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the

UK Information Commissioner’s Office (ICO)

:

www.ico.org.uk